How to make a presentation stick?
Especially students and business people watch presentations almost every day, and I dare to say that everyone knows how it is to sit in a lecture hall or a meeting room being bored by it. You start watching the ceiling, thumbing through your book, talking to your neighbor, and trying to stifle yawns. But even when presentations are prepared and delivered well, we tend to forget information and details so quickly.
So what can the presenter do that we do not forget his presentation?
How can he make us interested in his topic and how can he make us listening?
The brothers Chip and Dan Heath, the authors of the book “Made to stick", investigate exactly these questions and found 5 easy guidelines which help to make your presentation memorable and outstanding.
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| Photo 1: Five rules making a presentation stick |
So let’s see what they mean by these rules…
(1) Stories and examples are the building blocks of a presentation
Many presenters deliver their messages in too abstract ways instead of using lively and vivid examples to illustrate what they want to say. So keep in mind to tell about example and stories!
(2) Don’t preamble, parachute in
We learn in school that a presentation is structured in a good way, if you first tell what you are going to tell, than tell it and finally, tell what you have told. However, this principle is wrong as it does not grab attention. It is better if you have a catchy and memorable beginning so that people are interested in what you want to tell them.
(3) Let your main points hog the spotlight
The third rule leads back to the saying “less is more”. It is very important that you focus most of the time on your core message. You should stress the main points instead of spending too much time telling about negligibilities.
(4) Tease, don’t tell
You have to make the audience curious about your topic so that they are demanding to receive more information about it. As soon as they are interested and eager to get to know what you are going to tell them, you have their full attention.
(5) Bring reality in the room
Last but not least it is crucial that you do not always only tell about something, but that you also show what you mean. Instead of describing and telling about a product for 15 minutes, you could just show it to the audience and show how it works. Showing and demonstrating can be more beneficial than telling.
Keep these 5 simple rules in mind when you prepare your next presentation, and you will see it works!
Original photo by aplaza70 on flickr.com:
Altered by Nina Maria Scherl.
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